Dermatology makes an impression
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Readers and viewers continued to find dermatology-related topics fascinating in 2013. Stories about dermatology generated more than 2 billion media impressions last year, equivalent to reaching each American more than six times. The most-covered topics were skin cancer and sun protection (42.2 percent of coverage) and acne (42.1 percent).

The remarkable level of coverage is thanks, in large measure, to the many Academy members who choose to share their expertise with the media to educate the public about skin, hair, and nail health. For instance:

  • In the October issue of Allure, nine dermatologists discussed a variety of pigmentation concerns and skincare tips in the article “Out, damned spot.”
  • In August, two dermatologists told CBS News about the increased risk of heart, lung, and kidney disease in patients with psoriasis.
  • In the May issue of Glamour, three dermatologists offered skin cancer prevention and detection tips in the article “Why are so many women still getting skin cancer?”

You can keep up with the stories like these that your patients may be seeing and hearing with the Academy’s monthly Media Update newsletter. Available in the Academy’s Media Relations Toolkit at www.aad.org/members/media-relations-toolkit, it can keep you current on the stories patients may find in the media and ask you about when they come to your office.

Meanwhile, look below to see how the attention paid to dermatology has grown in the last dozen years. 

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